This project aims to create a contemporary visual identity inspired by Saudi heritage, reinterpreted through a modern and minimal design approach. The identity is built on simplified geometric forms, grid-based systems, and soft color gradients derived from traditional elements such as Al-Sadu patterns, tents, camels, and cultural gestures.

The overall direction focuses on creating a cohesive, adaptable, and contemporary identity suitable for digital platforms, printed materials, and motion applications, while maintaining a strong cultural reference and a clear, modern visual presence.

Brief

Identity Elements

An example of grid-based patterns using icons, where some patterns are formed by repeating a single icon, while others are created through a combination of multiple icons. These designs are inspired by and derived from Al-Sadu patterns, tents, and Saudi heritage, reflecting cultural identity through a contemporary visual approach.

Modular Patterns

Identity Elements

The color palette features balanced gradients that blend warmth and energy with calm and professionalism, creating a flexible and harmonious visual system suitable for identities, digital interfaces, and marketing materials while maintaining a strong visual impact.

Primary Colors

Identity Elements

These icons present a contemporary style inspired by Saudi heritage, simplifying traditional elements into clean geometric forms with soft gradients. The approach balances cultural symbolism with modern design, creating a cohesive and flexible icon system for digital and visual identities.

Iconography

Identity Elements

DiodrumArabic has been adopted as the Arabic and English typeface for the identity. A bold weight is used for main and subheadings, while a regular weight is used for body text. This typeface enhances word clarity by increasing letter spacing, creating a more balanced and cohesive appearance.

Typeface

Identity Guideline

Designs

Creative Designs

Program Designs

Youtube Designs

Subidentity Designs

Screen Designs

Profile Designs